Audit your Google Ads campaigns for branded search term leakage. Find the waste your agency missed. Built for higher ed marketing teams.
When someone searches your university name but clicks an ad from a generic campaign, you pay a premium CPC for traffic that would have come organically. This waste compounds silently.
Third-party agencies managing your PPC rarely audit for brand isolation. They optimize for conversions, not for where branded terms end up.
Most higher ed marketing teams manage dozens of campaigns without specialized audit tools. Branded leakage stays hidden in spreadsheets.
At $3-8 CPC for higher ed terms, even moderate leakage burns thousands monthly. That's budget that could fund scholarships or campus events.
Purpose-built tools to eliminate waste and optimize your institution's ad spend.
Detect branded search terms leaking into generic campaigns. Fuzzy matching catches misspellings and variations.
Audit match type distribution across campaigns. Find broad match waste and optimize for efficiency.
Identify search terms with high spend and zero conversions. Auto-generate negative keyword lists.
Find campaigns missing key messaging. Ensure brand consistency across all ad copy.
Check for broken URLs, slow pages, and mismatched messaging between ads and destinations.
Scheduled audits with email reports. Track waste trends over time and measure improvement.
Drop a search term CSV from Google Ads, or connect directly via API to pull live data.
Enter your institution name. We auto-generate misspellings, abbreviations, and common variations.
Instant dashboard showing leaked spend, affected campaigns, and ready-to-use negative keyword lists.
Pay per audit or go unlimited. No contracts, cancel anytime.
Perfect for a quick check-up
For teams serious about optimization
Upload a search term report and see results in minutes. No credit card required to start.
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